US Interactive Marketing Forecast 2009 to 2014 by Shar VanBoskirk for Interactive Marketing Professionals is a GREAT resource for a look into the future for Digital Marketing. Some of the highlights of the article include the following:
· More companies will move their money from traditional forms of advertising to interactive platforms. Why?
o Poor economic conditions.
o Increasingly interactive customer relationships.
o More strategic marketing organizations.
o Declining print inventory.
o Proof that Internet Marketing works.
· Interactive marketing will near $55 million by 2014.