Jan 21

Written by: Beth Hawks
1/21/2010 9:38 AM

Although Boomers only make up 32.5% of the US adult population, they make up more than 1/3 (36%) of the online adult population. That makes them an important demographic to pay attention to when targeting  marketing efforts to reach them. Boomers multitask and often watch TV at the same time they are surfing the web. Therefore, it's important to integrate online and offline ads to meet them.

To learn more, check out Boomers Mix TV with Their PCs.

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